Alexander McIlwraith

Designing systems, not just screens

I’m a product designer focused on clarity at scale — helping teams make better decisions through strong principles, durable patterns, and thoughtful tradeoffs.

Over the last decade, I’ve worked in highly regulated environments with complex workflows and large product surfaces, shaping product strategy, design systems, and key initiatives in close partnership with engineering, product, QA, and leadership.

I adapt my process and role to the problem at hand — acting as a designer, product owner, or consultant to help teams navigate ambiguity and constraints.

The case studies below highlight how I think, decide, and create leverage when the cost of getting things wrong is high.

Design system framework A lightweight PugJS-based framework for building design systems More information about Design system framework

Acreage Report A customer facing public sector underwriting data collection tool More information about Acreage Report

Marketing kiosk A marketing kiosk to provide tools to generate customer conversations More information about Marketing kiosk

Farm Business Registration A public sector regulatory registration and data collection site More information about Farm Business Registration

Chrome extension An extension to track a reading list in your bookmarks More information about Chrome extension