Alexander McIlwraith

Brief: Marketing kiosk

This project was created to stimulate customer discussions within our trade show booth. It was completed entirely within our communications and marketing department. I was both designer and developer for this project. Goals for this project included:

  • Increasing customer conversations with booth staff
  • Presenting inforation in a visual, interactive manner

Design exploration

  • Start screen: Users choose between the available modules that provide information to begin discussions. Large touch areas, large text accommodate large fingers and doesn't require glasses to read the screen, which can already be difficult to see when outdoors.
  • Compare yield module sketch: When choosing this module, users are asked to select one of the three most grown commodities in the province. This was a common topic customers wanted to talk about.
  • Compare yield module sketch: Users interacted with a custom keyboard that didn't allow for invalid input to prevent errors. Larger than standard interface elements were also used.
  • Compare yield module sketch: Results were big and bold and provided a comparison to help start a discussion.
  • Programmes module: A paper sketch showing results provided matching user input, providing recommendations for additional programmes for discussion.
  • Multilingual content was required by legislation and needed to be user switchable on the fly
  • Content needed to be big, bold and simple to use to grab visitor’s attention to start discussions with booth staff as well as easily visible even in adverse conditions
  • The larger than normal for touch use proved beneficial, as many in this user demographic have large hands
  • Designed kiosk to be used in a custom app using internal (non-device) keyboards and number entry

Process and approach

  • Programmes module: Users were stepped through the process of identifying what they produced...
  • Programmes module: ... to determine their risks...
  • Programmes module: ... and their programme enrolment.
  • Programmes module: A high-fidelity prototype showing results provided matching user input, providing recommendations for additional programmes for discussion.
  • Programmes module: A high-fidelity prototype showing when none of the users currently enrolled programmes met their needs.
  • Programmes module: A high-fidelity prototype showing when all the customer's programs match.
  • Ideated with marketing colleagues to find ways to illustrate current topics of concern
  • Observed customer interactions within trade show booth
  • Ensured consistent and familiar journeys through each module
  • Produced high-fidelity paper prototypes to test product with users (as well as being useful in copy-editing content)

Final design